Water available for agricultural use is declining worldwide as a result of both declining water resources and increasing application costs. Managing crop irrigation under conditions where the water need cannot be fully met represents the future of irrigation in many areas. On the southern high plains of Texas there is interest among producers to reduce the amount of water applied to cotton. In this study, a producer's efforts to reduce water application to a cotton crop were assessed in terms of a comparison between evapotranspiration, rainfall, and irrigation that is widely used in the region. The producer was able to reduce water application to meet intended reductions relative to the evapotranspiration estimates but, depending on the method used for calculating the crop water need, he tended to over water the crop in two out of three intended deficit irrigation regimes. Analysis of continuously monitored canopy temperatures provided verification of over-irrigation. Continuously monitored canopy temperature is proposed as a useful adjunct to evapotranspiration approaches to deficit irrigation management.