The study on perception of the problems in farming community in District Hyderabad, Pakistan was conducted through a set of questioners during 2007. Three hundred respondents (growers) were personally interviewed, their responses were tabulated. Data were collected on the basic information about cotton growers such as their ages, education, tenancy statuses, sizes of farm, farming experiences, and living status was asked which would highly influence the use of communication media for the perception of the problems in farming community. The growers of the area stated that irregular supply of irrigation and lack of visit of extension personnel, nonavailability of inputs, and high cost of inputs were common problems of the area. It was also noted that these are the causes for low yield. It is recommended that government should ensure the better facilities for continue supply of irrigation water and pure inputs with minimum rates in the market.
