With the objective to offer contributions to resolve ecological, social and economic problems in Amazonia, Brazil's sustainable production of palm oil legislation has the specific goal of mobilising public administrations, private business, social aid agencies and family farmers with the following overall objectives: create employment and increase income by means of palm cultivation; reforest degraded lands in the Amazon (Margulis, 2004); contribute to carbon storage with the goal of reducing greenhouse gases; and induce family farmers to participate in the programme and thus favour their social inclusion. The study is based on information from documentary research undertaken to identify and a series of regionally-based interviews. Our research reveals that the national programme has mobilised a range of stakeholders (governments, firms, universities and NGOs) and small farmers' associations.