Climate change is mainly linked to greenhouse gas (GHG) emissions in which the agricultural sector occupies 14% of total emissions. In this paper, the questionnaires were implemented to investigate the effects of green bean quality including eco-burden factor and price on consumer buying decision. Also, on the estimation of eco-burden, LCA methodology was considered, and the carbon footprint of green bean in the supply chain process in Indonesia was expressed. The results showed that the total emissions (CFP) of green bean were between 4.92 and 7.38 kg-CO 2eq/kg green bean by varying farmers, and they became larger than that of Japan case (1.11 kg-CO 2eq/kg green bean). In addition, through our questionnaires on basis of the quality and price of green bean, we confirmed that the factor of quality is more significant for consumer buying decision.
