Plant-based precision nitrogen fertilizer application technologies have been developed as a way to predict and precisely meet nitrogen needs. Equipment necessary for precision application of nitrogen, based on sensing of growing wheat plants in late winter, is available commercially, but adoption has been slow. This article determines the expected profit from using a plant-sensing system to determine winter wheat nitrogen requirements. We find that plant-sensing systems have the potential to be more profitable than traditional nonprecise systems, but the existing system simulated was roughly breakeven with a traditional system.